Head of Consumer PR
Mihi has deep experience across all traditional and new media platforms.
She spent 15 years in the largest media companies' in NZ, most notably MediaWorks and NZME, working with clients to construct integrated marketing strategies across radio, TV and digital.
More recently she has been responsible for marketing communications, digital and social campaigns across a wide range of sectors, including strategy and implementation of companies Google advertising, social media marketing and the growing opportunity around native content and media partnerships, leveraging the increasing blurring of the lines between paid and unpaid media opportunities.
With experience and relationships in the music, fashion and entertainment sectors, Mihi has influential personal networks which she is able to leverage for ambassador programmes, brand endorsement and social influence.